Somedays back I posted something on instagram, its was picture asking people to identitfy which artist has a ciroc endorsement. this post had alot of engagement and I was wondering why? basically its the love of alcohol and music. This two actually go and in hand.
A lot of Nigerian companies have celebrities to represent their brand and connect with their consumers on a better level.
Drink companies have entered the same pool, Bacardi Martini, and Nigerian Breweries have Nigerian superstars as the faces of their brands. Here is a list of some of these brands and their ambassadors.
Bacardi Martini – Bryan Okwara
Bryan Okwara is an Igbo Nigerian actor and pageant contestant who won the title of Mr. Nigeria in 2007 and reached the semi-finals in the Mister World 2007 competition
Skyy Vodka- Patoranking
Patrick Nnaemeka Okorie, better known by his stage name Patoranking, is a Nigerian reggae-dancehall singer and songwriter. He hails from Onicha in Ebonyi State and was born and raised in Ijegun-Egba.
Smirnoff- Dj Spinall
Popular disc jockey, DJ Spinall is the first African brand ambassador for Diageo’s vodka brand Smirnoff. DJ Spinall, whose real name Sodamola Oluseye Desmond is the official DJ for Beat FM Ibadan. He is also the official DJ for the weekly Industry Nite.
Ciroc – Banky W
Olubankole Wellington, popularly known by his stage name Banky W and credited in film as Banky Wellington, is a Nigerian singer, rapper, actor and politician
Orijin – Reminisce
Remilekun Abdulkalid Safaru, known by his stage names Reminisce and ALAGA IBILE, is a Nigerian singer, rapper, and songwriter from Ogun State. … In the English language, the name Reminiscemeans to indulge in the enjoyable recollection of past events, and the first four letters are a shortened form of the name Remilekun. The company chose him to represent them as an ambassador.
Johnnie Walker- Don Jazzy
Mavin Boss, Don Jazzy was endorsed internationally by Johnny Walker brand.Michael Collins Ajereh, better known as Don Jazzy, is a Nigerian record producer, singer, songwriter, and entrepreneur. He co-founded the now defunct record label Mo’ Hits Records in 2004. Following the closure of the aforementioned record label, Don Jazzy set up Mavin Records on May 8, 2012.
Martell- Burna Boy
Damini Ogulu popularly known as Burna Boy is the Nigerian Brand Ambassador for Martell Cognac. He joined Jude Abaga (M.I) as a representative of the Cognac brand.
Campari- 2 face
2Face for Campari 1
In April 2016, the Legendary International RnB superstar, 2Face was announced as the brand ambassador for premium liqueur brand Campari, The brand explained its decision to partner with 2Face, saying he embodies the values that the Campari brand represents – originality, passion, maturity and universal appeal.