The Million Dollar Wedding Industry in Nigeria

Getting married in Africa’s most populous country is a big business said to be worth millions of dollars, according to market research group, TNS Global. Nigerian weddings can cost up to $9,460 – 413,515 with guest lists matching the super-sized budgets. It is considered one of the fastest growing industries in Africa, generating thousands of jobs.

The ceremonies have become increasingly lavish and ostentatious from the outfits to the decoration and even the takeaway gifts. At one wedding earlier this year, guests were reportedly given stacks of dollars as a “thank you for coming”.

The article states, “As the year draws to a close, wedding season in Nigeria begins”.

When the son of one of Africa’s richest women, Folorunsho Alakija, got married in June 2017, he had a lavish $6 million wedding at the prestigious Blenheim Palace in the United Kingdom. UK media reported that the ceremony featured one million roses by celebrity florist Jeff Leatham, a 12ft-tall cake and a performance by American artist Robin Thicke in the $43,000 venue.

The wedding industry is considered one of the major contributors to Nigeria’s economy. It is credited for creating entire industries that didn’t exist or were previously unprofitable, such as makeup artists and luxury toilet hire companies.

Fashion designers have also benefited hugely from Nigeria’s wedding boom. In previous years, wealthy brides would travel abroad to buy their wedding gowns but they are now turning to homegrown designers such as Mai Atafo and Ogugua Okonkwo of Style Temple.”

Having these grand and lavish Nigerian weddings without garnishing them with the best of authentic assorted drinks is like having a fine exotic looking sport car with terrible engine. Liquor is one of the best ways to spice your wedding events in Nigeria.

Just as many couples and wedding planners will in the past buy from foreign liquor sellers and still have to go through the hassle of shipping to the venue themselves, they now patronize a company like that has made purchase and delivery of authentic liquor seamless in Nigeria.

This industry has officially been placed on a global platform and we daresay, we have only just begun.

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